New Mini-Cases

New 19^th ed. Mini-Cases

At the end of each 19^th ed. (1-5-27 pub. date) chapter, there is a new mini-case (two for Chapter 4), so twelve total. Each case provides student engagement questions designed to apply chapter concepts. The new mini-cases focus on the following companies:

Chapter                       Company                                Headquarters

1                      Meta Platforms, Inc.                           California

2                      Just Eat Takeaway (JET) N.V.            The Netherlands

3                      Walmart vs Amazon                           Arkansas and Washington

4                      Carnival Inc. vs Royal Caribbean      Florida and Florida

                        University Ratios for IFEM                NA

5                      Procter & Gamble (P&G) Company Ohio 

6                      Costco Wholesale Warehouse            Washington

7                      McKinsey & Company                       New York

8                      Open,AI, Inc.                                      California

9                      Publix Super Markets                         Florida

10                    Lush Cosmetics, LTD                         England

11                    Guardian Bike Company                    Indiana