The David/David/David Strategic Management textbook is being widely used globally, for 15 key reasons: 1) the text features a practical, skills-oriented approach 2) a popular integrative model unites all chapters 3) the author website (www.strategyclub.com) provides updates, videos, and more 4) the excel student template (at the author website) helps students do case analysis 5) the conversational writing style is enjoyable 6) there are low-price options to buy or rent 7) the text is exceptionally up-to-date 8) the Cohesion Case on McDonald’s Corporation facilitates learning case analysis as chapters unfold 9) many end-of-chapter Assurance of Learning exercises apply strategy concepts 10) 30 cases are all new and exciting 11) the ancillaries are all author-developed 12) all new end-of-chapter Mini-Cases apply chapter concepts 13) all new Global and Ethics capsules with chapters convert accent these topics 14) the text has a 30 year proven track record, and 15) author-developed Pearson My Lab’s for both the chapters and cases are outstanding.