We want to thank all professors who have used or considered using this textbook over three decades. We trust that you will find this book to be practical, applications oriented, and exciting for students. Contact us anytime about anything. We love feedback about the book. If we can help you in any way to make strategic management a wonderful experience for students, please let us know.

We want to thank all students who study from this textbook. We trust that you will find this book enjoyable to read, and featuring a variety of case companies in the news undergoing strategic change. We are happy that you are learning “how to do strategic planning” by studying this book, and we hope you use the employability skills gained to enhance your business career.

Fred David, freddavid9@gmail.com

Forest David, forestdavid5@gmail.com

Meredith David, meredith_david@baylor.edu

Fred David is Professor Emeritus of Management at Francis Marion University in Florence, South Carolina. He holds a Lifetime Honorary Professorship at the University of Debrecen in Debrecen, Hungary. He received a PhD in Management from the University of South Carolina, and MBA and BS Degrees from Wake Forest University.

Forest David is a full-time Visiting Professor of Management in the School of Business at Lenoir-Rhyne University in Hickory, North Carolina. He has taught various management courses at Mississippi State University, Campbell University, Francis Marion University, Partium Christian University in Oradea, Romania and the University of Debrecen in Debrecen, Hungary. Forest holds a BS from Auburn University in management, an MBA from Francis Marion University, and a PhD in Business Administration from the University of Debrecen in Debrecen, Hungary.

Meredith David is a tenured Associate Professor of Marketing at Baylor University in Waco, Texas. She has taught strategic management at Shanghai Jiao Tong University in China. Meredith recently gave the following radio interview about her research in consumer behavior.   https://www.kwbu.org/post/baylor-connections-dr-meredith-david#stream/0 Meredith is a prolific researcher and writer and is widely published in both marketing and management journals. She received a PhD in Business Administration from the University of South Carolina and an MBA from Wake Forest University.

The three authors have published more than 70 articles in journals such as Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, International Journal of Management, Journal of Business Strategy, and Advanced Management Journal. The authors have published more than 300 strategic management cases. They have presented more than 100 research papers at professional meetings.

Pearson’s David author team (Fred, Forest, and Meredith) are pleased to announce they are ready, willing, able, and anxious to take calls and emails from potential and current users of their strategic management text to answer questions about the new 18th edition being published in January 2023. The David text is widely considered to be the most practical, applications-oriented, skills-based strategy textbook on the market.

All eleven chapters of the 18th edition flow from an integrative, comprehensive model that mirrors the actual formulation, implementation, and evaluation planning process being studied and utilized by thousands of students and companies globally. The author website at www.strategyclub.com describes many excellent, exciting, new features in the 18th edition such as 64 end-of-chapter assurance of learning exercises and 30 brand new cases, each designed by the authors to apply chapter concepts, tools, and techniques being studied and utilized worldwide.

The David text makes strategic management fun and enjoyable because the text is concise, up-to-date, conversational, and develops key skills for students such as SWOT, BCG, and QSPM analysis. The free template at the author website gives students experience using popular excel-based strategic planning software, important because employers of capstone business students really value excel competencies.

Call or email Fred (910-612-5343; freddavid9@gmail.com), Forest (910-473-7219; forestdavid5@gmail.com), or Meredith (803-413-6899; meredithdavid3@gmail.com) to discuss strategic management ideas, pedagogy, concepts, tools, thoughts, or questions. The author team welcomes and values your input, opinions, and suggestions. Thank you.