We want to thank all professors who have used or considered using this textbook over three decades. We trust that you will find this book to be practical, applications oriented, and exciting for students. Contact us anytime about anything. We love feedback about the book. If we can help you in any way to make strategic management a wonderful experience for students, please let us know.

We want to thank all students who study from this textbook. We trust that you will find this book enjoyable to read, and featuring a variety of case companies in the news undergoing strategic change. We are happy that you are learning “how to do strategic planning” by studying this book, and we hope you use the employability skills gained to enhance your business career.

Fred David, freddavid9@gmail.com

Forest David, forestdavid5@gmail.com

Meredith David, meredith_david@baylor.edu

Fred David, Forest David, and Meredith David are a father-son-daughter team that coauthor Pearson Inc.’s leading strategic management textbook that has been used globally for 32 years. More than 500 colleges and universities have used this textbook over the years with tens of thousands of students learning strategic management from this book. Countless businesses use this book as a guide for doing strategic planning. The David textbook is available in many foreign languages.

Fred David is the TranSouth Professor of Strategic Planning at Francis Marion University in Florence, South Carolina. He recently received a lifetime honorary professorship award from the University of Debrecen in Debrecen, Hungary.

Forest David is Assistant Professor of Management teaching in the School of Business at the University of Debrecen in Hungary. He has taught various management courses including strategic-management courses at Mississippi State University, Campbell University, Francis Marion University, Partium Christian University in Oradea, Romania and the University of Debrecen in Debrecen, Hungary.   Forest holds a BS from Auburn University in management, a MBA from Francis Marion University and a PhD in strategic management from the University of Debrecen in Debrecen, Hungary. Forest is a resident of Ocean Isle Beach, NC. 

Meredith David is an Associate Professor of Marketing with tenure at Baylor University in Waco, Texas.  During recent summers, Meredith taught strategic management at Shanghai Jiao Tong University in China. Meredith recently gave the following radio interview about her research in consumer behavior.   https://www.kwbu.org/post/baylor-connections-dr-meredith-david#stream/0 Meredith is a prolific researcher and writer and is widely published in both marketing and management journals.

The three authors have published more than 70 articles in journals such as Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, International Journal of Management, Journal of Business Strategy, and Advanced Management Journal. The authors have published more than 300 strategic management cases. They have presented more than 100 research papers at professional meetings.