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MESSAGE FROM THE AUTHORS:
We want to thank all professors who have used or considered using this textbook over three decades. We trust that you will find this book to be practical, applications oriented, and exciting for students. Contact us anytime about anything. We love feedback about the book. If we can help you in any way to make strategic management a wonderful experience for students, please let us know.
We want to thank all students who study from this textbook. We trust that you will find this book enjoyable to read, and featuring a variety of case companies in the news undergoing strategic change. We are happy that you are learning “how to do strategic planning” by studying this book, and we hope you use the employability skills gained to enhance your business career.
Fred David, firstname.lastname@example.org
Forest David, email@example.com
Meredith David, firstname.lastname@example.org
Fred David, Forest David, and Meredith David are a father-son-daughter team that coauthor Pearson Inc.’s leading strategic management textbook that has been used globally for 32 years. More than 500 colleges and universities have used this textbook over the years. More than a million students have learned strategic management from this book. Countless businesses use this book as a guide for doing strategic planning. This David textbook is available in many foreign languages.
Fred David is the TranSouth Professor of Strategic Planning at Francis Marion University in Florence, South Carolina. He recently received a lifetime honorary professorship award from the University of Debrecen in Debrecen, Hungary.
Forest David has taught strategic-management courses at Mississippi State University, Campbell University, and Francis Marion University. During Fall 2019, Forest was teaching strategic management at Partium Christian University in Oradea, Romania while he completes a PhD in Business at the University of Debrecen (UD) in Debrecen, Hungary. UD is a huge university with a prestigious School of Business. Forest’s dissertation chairperson is Dr. Andras Nabradi. An avid researcher, Forest is currently applying for Assistant Professor of Management faculty positions in the USA and abroad, as he expects to resume teaching somewhere in August 2020. (Contact Forest at email@example.com if your university needs an excellent management teacher and researcher).
Meredith David is an Assistant Professor of Marketing at Baylor University in Waco, Texas. In February 2020, Meredith was promoted to Associate Professor and received Tenure at Baylor. During recent summers, Meredith has been teaching strategic management at Shanghai Jiao Tong University in China. Meredith recently gave the following radio interview about her research in consumer behavior. https://www.kwbu.org/post/baylor-connections-dr-meredith-david#stream/0
The three authors have published more than 70 articles in journals such as Academy of Management Review, Academy of Management Executive, Journal of Applied Psychology, Long Range Planning, International Journal of Management, Journal of Business Strategy, and Advanced Management Journal. The authors have published more than 300 strategic management cases. They have presented more than 100 research papers at professional meetings. They have three papers/workshops being considered for publication/presentation at the upcoming National Academy of Management meeting in August in Vancouver, BC.