Vision and Mission Statement for the David Strategic Management Textbook.

Our Vision: Our vision is to provide the best strategic-management textbook in the world, available in ten languages and widely used in both academia and business.
Mission: Our mission is for students globally to fall in love with strategic management by learning the latest concepts, tools, and techniques that companies and organizations globally are using to formulate, implement, and evaluate strategies. This textbook provides the knowledge base for developing a strategic plan that can yield sustained, long-term competitive advantage for any for-profit or not-for-profit organization located anywhere.