The new 18th edition of the David/David/David Strategic Management textbook is scheduled for publication by Pearson on January 5, 2023. The new edition is loaded with wonderful new features and state-of-the art strategic management concepts, tools, techniques, examples, and exercises – to make the capstone business administration course fun, exciting, and practical. This textbook is used and trusted by many thousands of students and professors globally.
Using the David strategic management textbook, students will be able to perform the following:
- Utilize various strategic planning models – The David textbook gets students excited as they learn how to actually do strategic planning. This is a tremendous strength of the David text and the key reason why the text is so popular and used so widely both in classroom and corporate settings. Key strategic planning tools are learned in every chapter, with the focus on how to apply the concepts, tools, models, and techniques, including for example 1) performing SWOT analysis (Chapter 1) developing an effective vision and mission statement (Chapter 2), performing an external assessment (Chapter 3), performing an internal assessment (Chapter 4), performing value chain analysis (Chapter 5), developing portfolio matrices and analyses (Chapter 6), developing and effective organizational structure and marketing plan (Chapter 7), performing corporative valuation, determining the best use of debt versus equity, and developing projected financial statements (Chapter 8), and utilizing balance scorecards (Chapter 9).
- Determine the strengths, weaknesses, and distinctive competencies of an organization – The David text is outstanding on identifying, assessing, evaluating, rating, and utilizing a firm’s strengths, weaknesses, and distinctive competencies – as evidenced primarily in Chapter 4. In Chapter 4, students learn how to develop and utilize an Internal Factor Evaluation Matrix (IFEM) and learn how and why it is so important to determine and include underlying factors that are AQCD (actionable-quantitative-comparative-divisional). The success of strategic planning in any company or organization hinges on development and utilization of an IFEM that is AQCD compliant. Using the David text, students learn these tools and apply their knowledge through end-of-chapter exercises.
- Develop a strategic plan for any organization – The whole David text is organized around the process of developing a strategic plan for any type of organization. A comprehensive, integrative model of the strategic planning process is presented at the beginning of each chapter with the focus of the respective chapter highlighted in the model. The David text unfolds presenting sequentially all the key tools and techniques being used by companies and organizations in performing strategic planning, from the beginning (developing a vision and mission) to the end (implementing and evaluating strategies).
- Recommend how to best implement strategic planning in an organization, considering implications for structure, personnel, reward systems, and impact on the organizational culture – The David text includes a comprehensive Chapter 7 that focuses on management and marketing concepts, tools, and techniques vital for implementing strategies, and then provides a comprehensive Chapter 8 on finance and accounting concepts, tools, and techniques vital for implementing strategies. The David text provides more and better coverage on organizational structure, personnel, reward systems, and organizational culture than any other strategic management text.
- Assess the role of strategic planning in organizational change – All chapters in the David text emphasize and highlight that strategic planning is a process that often leads to organizational change, so involvement and input from lower and middle level managers and employees in the process is essential to assure successful strategy implementation. Chapters 5 and 7 especially highlight and discuss the role of strategic planning in organizational change.