New Cases

New 19th ed. Cases

The 19th edition (1-5-27 pub. date) provides 15 fully updated and 12 brand new (27 total) student-friendly cases, designed to facilitate student engagement and easy application of strategy concepts. All author-written and exceptionally up-to-date, the 27 cases feature a nice mix of manufacturing vs service firms, with each case including a core set of strategy concepts: vision/mission, organizational chart, segment data, financial statements, competitor analysis, and industry information.

SERVICE FIRMS

SHARING ECONOMY

1. Airbnb, Inc. – (ABNB) – HQ in San Francisco, California, Airbnb is an online, global marketplace for lodging, vacation rentals, and tourism activities.

2. Uber Technologies, Inc. – (UBER) – HQ in San Francisco, California, Uber is a global operator of mobility services, utilizing online-secured taxi-type services via individual drivers.

ENVIRONMENTAL SUSTAINABILITY

3. First Solar, Inc. – (FSLR) – HQ in Tempe, Arizona, First Solar is a large manufacturer and distributor of solar panels and power plants globally.

4. Waste Management, Inc. – (WM) – HQ in Houston, Texas, WM operates in the USA, Canada, Western Europe, and internationally offering garbage collection and transporting services.

RESTAURANTS

5. McDonald’s Corporation – (MCD) – HQ in Chicago Illinois, McDonald’s is a world-famous global chain of fast-food restaurants.

6. Chipotle Mexican Grill, Inc. – (CMG) – HQ in Newport Beach, California, Chipotle is an American chain of fast-casual restaurants providing Mexican food to customers in the USA, Canada, and Europe.

RETAILING

7. Costco Wholesale Corporation – (COST) – HQ in Issaquah, Washington, Costco is a global chain of membership warehouses where members can purchase a wide variety of food and merchandise at lower prices than most retail stores.

8. The TJX Companies, Inc. – (TJX) – HQ in Framingham, Massachusetts, TJX is a discount clothing retailer operating hundreds of stores in the USA and Canada.

9. Ulta Beauty, Inc. – (ULTA) – HQ Bolingbrook, Illinois, ULTA is a retailer in the USA and Mexico selling cosmetics, fragrance, haircare, skincare, bath and body products, professional hair products, and salon styling tools.

LODGING

10. Marriott International, Inc. – (MAR) – HQ in Bethesda, Maryland, Marriott operates hotels and timeshare properties and resorts globally under many names such as Ritz-Carlton, St. Regis, Courtyard, Fairfield, Sheraton, and Residence Inn.

11. Wynn Resorts, Ltd. – (WYNN) – HQ in Las Vegas, Nevada, Wynn is a well-known, large, global, casino and lodging company, with properties in Las Vegas, Macau, Everett (Massachusetts), Boston, and Cotai.

INTERNET-BASED

12. Meta Platforms, Inc. – (META) – HQ in Menlo Park, California, Meta is the world’s largest online social networking company; Meta owns Facebook, Instagram, WhatsApp, Oculus, and other businesses.

13. Alphabet Inc. (GOOG & GOOGL) – HQ in Mountain View, California, Alphabet owns and operates Google Search, Google Cloud, and YouTube. Powered by Artificial Intelligence (AI), the company is growing rapidly.

FINANCIAL INSTITUTIONS

14. Citigroup, Inc. – (C) – HQ in New York City, Citigroup is one of the largest global investment banks and financial services corporations in the world.

15. American Express Company – (AXP) – HQ in New York City, AXP is a global credit card and banking company that also operates lounges in airports and provides other services.

AIRLINES

16. Singapore Airlines Group – (SINGY) – HQ in Singapore, this airline has been voted the world’s best airline by Skytrax many times.

MANUFACTURING FIRMS

FOOTWARE & APPAREL

17. Nike, Inc. – (NKE) – HQ in Beaverton, Oregon, Nike is a well-known global designer and supplier of athletic and casual footwear and apparel. The company also produces and sells sports equipment and accessories for people worldwide.

18. adidas AG – (ADS.DE) – HQ in Herzogenaurach, Germany, adidas designs, produces, and markets athletic footwear, apparel, equipment, and accessories for customers globally.

HEAVY MACHINERY

19. Caterpillar Inc. – (CAT) – HQ in Deerfield, Illinois, Caterpillar is the world’s largest construction-equipment designer, manufacturer, distributor, and marketer. CAT has a global dealer network.

20. Deere & Company – (DE) – HQ in Moline, Illinois, Deere manufacturers and markets heavy equipment and farm machinery as well as diesel engines, drivetrains, and lawn-care equipment.

SEMICONDUCTORS & TECHNOLOGY SERVICES

21. Nvidia Corporation – (NVDA) – HQ in Santa Clara, California, Nvidia develops and produces advanced microchips and semiconductors. Nvidia is the largest firm in the USA based on market capitalization, exceeding $4 trillion, spurred by its advanced AI capabilities.

22. International Business Machines Corporation – (IBM) – HQ in Armonk, New York, IBM is a global technology corporation with operations in 172 countries, and owns Red Hat Software, Kyndryl, Aspera, Fiberlink, Trusteer, and more.

HOUSEHOLD & PERSONAL PRODUCTS

23. Colgate-Palmolive Company– (CL) – HQ in New York City, Colgate-Palmolive is a large global consumer products company specializing in the production and distribution of household, health care, personal care, and veterinary products.

24. The Estee Lauder Companies – (EL) – HQ in New York City, Estee Lauder is a global well-known cosmetics, makeup, fragrance, and hair care company.

FOOD AND BEVERAGE

25. Grupo Bimbo, S.A.B. de C.V. – (GRBMF) – HQ in Mexico City, Mexico and having about 200 bakery plants, Grupo Bimbo has a presence in over 35 countries producing and selling brands that include Bimbo, Tía Rosa, Ricolino, Entenmann’s, Pullman, Rainbo, Nutrella, Sara Lee, Thomas’, Arnold and Barcel.

26.  PepsiCo, Inc – (PEP) – HQ in Purchase, New York, PepsiCo is a huge, global producer, marketer, and distributor of a variety of beverages; the company also owns and operates Frito-Lay and Quaker Oats.

NOT-FOR-PROFIT

27. United States Postal Service (USPS) – HQ in Washington, DC, USPS provides global mail delivery products and services.

Summary

The 15 Cases Fully Updated from 18^th Ed.            The 12 Brand New Cases in the 19^th Ed.

Airbnb, Inc. – (ABNB)                                               Waste Management, Inc. – (WM)

Uber Technologies, Inc. – (UBER)                            Costco Wholesale Corporation – (COST)

First Solar, Inc. – (FSLR)                                           Ulta Beauty, Inc. – (ULTA)

McDonald’s Corporation – (MCD)                             Marriott International, Inc – (MAR)

Chipotle Mexican Grill, Inc. – (CMG                         Alphabet Inc. (GOOG, GOOGL)

The TJX Companies, Inc. – (TJX)                              American Express Company– (AXP)

Wynn Resorts, Ltd. – (WYNN)                                  Nike, Inc. – (NKE)      

Meta Platforms, Inc. – (META)                                  adidas AG – (ADS.DE)

Citigroup, Inc. – (C)                                                   Deere & Company – (DE)

Singapore Airlines Group – (SINGY)                                    Nvidia Corporation – (NVDA)

Caterpillar, Inc. – (CAT)                                             The Estee Lauder Companies, Inc. – (EL)      

IBM Corporation – (IBM)                                           PepsiCo, Inc – (PEP)

Colgate-Palmolive Company – (CL)

Grupo Bimbo, S.A.B. de C.V. – (GRBMF)

United States Postal Service (USPS)