Advertising is a billion dollar strategic issue for some companies and those monies are rapidly shifting online. Spending on online advertisements
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News Media Chapter 4 Updates
Should We Split Into Homogeneous Parts Or Stay Diversified?
Should We Split Into Homogeneous Parts Or Stay Diversified?
The answer for most companies is to split, because investors are increasingly
Does High R&D Spending Lead to High Organizational Performance?
Unequivocally the answer is No for the vast majority of firms, especially in the technology sector. A recent study reported that the stock pric
Advertising Gets More Expensive
Companies paid up to $4 million per 30-second spots for the recent Super Bowl between the Denver Broncos and the Seattle Seahawks. This year’s
Are Companies Going To Increase Their Dividend Payout In 2014?
Bloomberg on 1-3-14 concluded extensive research and decided that companies are going to increase their dividend dramatically in 2014. Further,
Changing Role of CMO’s
Chief marketing officers (CMO) such as Eduardo Conrado at Motorola now spend more than 50 percent of their budget on technology to manage activities