Recent strategy evaluation analyses reveal that nine iconic brands may disappear in 2014, due to ineffective strategies being both formulated and implemented.  The nine brands are:

1. Quiznos – Headquartered in Denver, Colorado, this restaurant specializes in sub sandwiches but is struggling to compete with Subway aggressive pricing tactics
2. JC Penney – Headquartered in Plano, Texas, this company’s decision to create stores within stores is not going well, while rivals such as Macy’s, Kohls, and Belks aggressively use low price promotions
3. Zynga – Headquartered in San Francisco, California, the social network gaming company is struggling to compete against firms such as Supercell that is having huge success its mobile and tablet games, Clash of Clans and Hay Day.
4. Red Lobster – Owned by Darden Restaurants, the famous seafood restaurant known for its cheddar biscuits, is struggling to compete against hundreds of firms (such as Panera Bread) that do not have waiters/waitresses that need to be tipped
5. Blackberry – the maker of touchscreen smartphones simply is being crushed by Samsung and Apple’s similar products
6. The WNBA – Attendance at the WNBA games shows an average regular season attendance per game of 7,457 in 2012, and up 3 percent in 2013, compared to about 18,000 for the NBA.
7. Volvo – This Swedish car manufacturer offers way too many car brands and just cannot compete with the mid-luxury cars of Toyota and General Motors, nor with the lower-priced high-end cars from Mercedes and BMW.
8. Martha Stewart Living Magazine – This company lost $62 million from 2012 to 2013, and its publishing revenue declined to $19.4 million, from $27.6 million. The company recently discontinued two of their smaller magazines: Everyday Food and Whole Living.
9. Abercrombi & Fitch – A&F is widely viewed as too pricey and out-of-touch with current teenager desires and wants – which is the company’s primary target market.

Source;  http://www.huffingtonpost.com/2014/01/22/failing-brands-2014_n_4604534.html?utm_hp_ref=business&icid=maing-grid7%7Clegacy%7Cdl3%7Csec1_lnk3%26pLid%3D433186