Strategic Planning Applied to a Computer Store
This is an excerpt from an article published in the Coastal Carolina University publication “The Coastal Business Journal” Spring 2009: Volume 8, Number 1.
The article details the competitive advantage of QSPM as applied to a retail computer store environment.
The article was co-authored by Meredith E. David, Forest R. David, and Fred R. David
You can download the full PDF of the article below the excerpt.
THE QUANTITATIVE STRATEGIC PLANNING MATRIX (QSPM) APPLIED TO A RETAIL COMPUTER STORE
Meredith E. David, Florida State University Forest R. David, Francis Marion University Fred R. David, Francis Marion University ABSTRACT This article presents the Quantitative Strategic Planning Matrix (QSPM), an analytical tool used in formulating strategies. First introduced in a Long Range Planning (3), the QSPM has become widely used among strategic management professors and students for two decades. However, the QSPM has not been widely adopted by strategic planning consultants and organizations. This paper discusses how and why the QSPM should be used by businesses for strategic planning. An example QSPM for a retail computer store is provided and the benefits and limitations of this important strategic planning analytical tool are addressed. Specific guidelines are provided for preparing a QSPM.
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Forest R. David received his Bachelor of Business Administration (BBA) Degree from Auburn University and his Masters of Business Administration (MBA) Degree from Francis Marion University (FMU) before completing two years towards a PhD in Strategic Management at Mississippi State University. Forest has taught at Mississippi State University, Campbell University, and Francis Marion University teaching: Strategic Management, Principles of Management, Human Resource Management, Organizational Theory, Intro to Business and has supervised Management Internships. Forest has been sole author of the Case Instructor’s Manual for Strategic Management: Concepts and Cases published by Prentice Hall for the 9th, 10th, 11th, and 12th editions. He is also published in such journals as Business Horizons, International Journal of Management, Journal of Business Strategy, Proceedings of the National Academy of Management, and has spoken at numerous professional meetings.